Top Market Research Agencies by 2019 Ratings

  1. SeventyThree Marketing

    Professional, scientific and technical services
    We are a boutique Marketing Communications agency based in Helsinki. We cater for SME's and offer a personal, collaborative approach to solving your Marketing challenges.
  2. MESH Interactive Agency

    Educational services, Health care and social assistance, Information, Manufacturing, Other services, Professional, scientific and technical services, Utilities
    At our core, MESH delivers the smartest integrated digital marketing, interactive creative, and content marketing possible. We were built to deliver amazing results, and we continue to do so today. We helped our first technology client achieve a staggering 7X growth in only 18 months—and we’d like to help you accomplish something similar. Learn more about how our digital marketing agency has helped a company just like yours.
  3. Callbox

    Information, Other services
    Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management.
  4. Oracle

    Information
    With 430,000 customers in 175 countries, Oracle provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service. The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL),
  5. Zappi

    Professional, scientific and technical services
    Zappi is the world’s most powerful automated consumer insights platform. We help global brands make better decisions to drive business growth, shape product development and enhance their advertising and branding efforts. Zappi puts the consumers at the heart of all your business decisions and minimizes risk.
  6. Procurement Leaders

    Information, Other services
    Powered by the largest community of senior procurement, sourcing and supply chain executives from leading global corporations, we accelerate our member’s journey to superior performance, providing access to the in-depth insight, practical tools and expert guidance they need to transform procurement into a critical business driver.
  7. IDC

    Professional, scientific and technical services
    IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide.
  8. ada

    Professional, scientific and technical services, Information
    An Axiata Digital company, our team of data experts, growth hackers and advertising visionaries leverages extensive experience working with international brands to deliver measurable business results. We break the silos between media and creative by using data to guide objective-setting and drive marketing decisions.
  9. HubSpot

    Information
    HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.
  10. Rebrand Advertising + Design Inc

    Other services, Real estate and rental and leasing, Accommodation and food services, Arts entertainment and recreation, Construction, Finance and insurance, Educational services, Information, Manufacturing, Retail trade
    Rebrand is a Toronto based creative firm focused on building world class brands through: strategy, design, storytelling, digital, packaging, video and branded environments. We have the capacity to service clients globaly thanks to a network of highly talented resources. Our location allows us to build relationships with clients, whether they are across town, or across the globe.
  11. Modulex

    Manufacturing, Information, Other services
    Founded in 1963 by the Lego group, Modulex is a leader in signage and environmental graphics. You’ll find our work around the world: on the high street, in airports, company headquarters, hospitals, stores, showrooms, schools and universities.
  12. Descartes

    Professional, scientific and technical services
    Descartes unites the people and technology that move the world. Descartes’ logistics technology is efficient, flexible, reliable and collaborative.

How Much Do Market Research Companies Charge?

The costs of market research can be hard to definitively nail down for a number of key reasons. The biggest factors of price are the audiences that you’re hoping to research and the methods you plan to use. For example, if you wanted to conduct market research on high school students, it’s fairly inexpensive to entice them to participate in your survey or focus group. On the other hand, if you are a B2B company that wants to interview IT professionals working at Fortune 500 companies for market research, the price is going to dramatically increase.

For more specific costs of market research, an eight-person focus group will cost around $6,000, but often more if those individuals are part of a hard-to-reach segment. Alternatively, conducting phone surveys will cost between $5,000 and $15,000.

Things To Ask When Hiring A Market Research Company

As you shop around for market research companies, you may soon develop a short-list of desirable candidates. To truly know if they are a right fit for your business and research needs, you’ll need to reach out and ask them some specifics.

Here are some questions to consider asking a market researcher before you hire:

  • What is the firm’s specific expertise in the market research field?
  • Who will handle my research? What is their expertise?
  • Has the firm dealt with businesses similar to mine before?
  • Does the company have experience researching the same target audiences?
  • What research methods will be used in acquiring market insights?
  • How much will the market research cost?

What To Expect When Working With A Market Research Company

As you begin working with a market research firm, there are a few qualities that you should expect from this partnership.

Personable

You want to enjoy working with your market research firm. Their ability to provide excellent customer service, and answer any questions you have along the way, will help put you at ease.

Latest Technology

Market research is an ever-evolving industry. Top research firms stay on the cutting edge of the latest research technologies and methods.

Experience

Market researchers not only have a lot of experience working with different clients and companies, but they also have a lot of experience surveying and interviewing different types of audiences.

Qualitative And Quantitative Researchers

Ideally, your market research firm will have experience working in both fields of research. This will ensure that they can approach your project from all angles and deliver the best possible insights into your market.

Are There Different Types Of Market Research Services?

There are a lot of different strategies and research methods under the category of “market research.” Broadly, these market research services can be gathered into four groups, based on their intention.

Here are the top management consulting types:

Awareness: PR research, advertising research, awareness/attitudes/usage research

Retention: Customer satisfaction and loyalty research, customer experience and shopper insights

Targeting: Market segmentation, positioning/branding research, competitive analysis

Acquisition: Product optimization, pricing research, concept testing

You can also look at market research in terms of primary or secondary research. A market research firm will conduct primary research; this is intelligence gathering that is specific to your business and its products/brands/services. Secondary research is information gathered from an outside source on the industry itself.

What’s The Difference Between Qualitative And Quantitative Market Research?

Aside from the different types of research methods, market research can also be divided into two main schools: qualitative and quantitative.

Qualitative research uses focus groups, interviews and other similar tactics to discover insights into consumer attitudes and feelings. Quantitative research, on the other hand, involves statistical and objective measurements. This is largely number-driven data gathered through polls, surveys or by looking at existing market statistics.

The goal of market research is to use both of these schools together. Qualitative research leads to interesting insights and then quantitative research is used to justify those insights and test their potential impact.

Which Type Of Business Requires Consumer Research?

Every business can benefit from market research, especially considering that every company has direct and indirect competitors that are all vying for the attention of the same target audiences. Market research allows a business to better understand the needs of their audiences and how they can help solve them and attract more of that attention.