Top Market Research Agencies by 2019 Ratings

  1. Callbox

    Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management.
  2. MESH Interactive Agency

    At our core, MESH delivers the smartest integrated digital marketing, interactive creative, and content marketing possible. We were built to deliver amazing results, and we continue to do so today. We helped our first technology client achieve a staggering 7X growth in only 18 months—and we’d like to help you accomplish something similar. Learn more about how our digital marketing agency has helped a company just like yours.
  3. Zappi

    Zappi is the world’s most powerful automated consumer insights platform. We help global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Zappi puts the consumers at the heart of all your business decisions and minimizes risk.
  4. SeventyThree Marketing

    We are a boutique Marketing Communications agency based in Helsinki. We cater for SME's and offer a personal, collaborative approach to solving your Marketing challenges.
  5. Descartes Systems Group

    Descartes (Nasdaq:DSGX) (TSX:DSG) is the global leader in providing on-demand, software-as-a-service solutions focused on improving the productivity, performance and security of logistics-intensive businesses. Customers use our modular, software-as-a-service solutions to route, schedule, track and measure delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; access global trade data; file customs and security documents for imports and exports; and complete numerous other logistics processes by participating in the world's largest, collaborative multimodal logistics community. Our headquarters are in Waterloo, Ontario, Canada and we have offices and partners around the world.
  6. ada

    An Axiata Digital company, our team of data experts, growth hackers and advertising visionaries leverages extensive experience working with international brands to deliver measurable business results. We break the silos between media and creative by using data to guide objective-setting and drive marketing decisions.
  7. IDC

    IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide.
  8. Modulex

    Founded in 1963 by the Lego group, Modulex is a leader in signage and environmental graphics. You’ll find our work around the world: on the high street, in airports, company headquarters, hospitals, stores, showrooms, schools and universities.
  9. Rebrand Advertising + Design Inc

    Rebrand is a Toronto based creative firm focused on building world class brands through: strategy, design, storytelling, digital, packaging, video and branded environments. We have the capacity to service clients globaly thanks to a network of highly talented resources. Our location allows us to build relationships with clients, whether they are across town, or across the globe.
  10. ClickMeeting Sp. z o.o.

    ClickMeeting is a browser-based webinar platform, which brings the power of video conferencing to organizations of any size, from one-person entrepreneurship to large multinational enterprises.
  11. GoBabl

    Welcome to Gobabl, the worlds most robust and low-cost, location-based Social Media Data, Insights and Engagement Platform. Our Mission is to help businesses meet their marketing and engagement goals by providing a robust, simple and inexpensive tool to monitor and interact with their audience. We at GoBabl help Marketers, Real Estate Developers, Journalists, Business Developers, and so many other professionals, to be better social listeners. We're changing how organizations generate leads.
  12. Hamlin Harkins, Ltd.

    Hamlin Harkins, Ltd. is here to support the growth and evolution of your organization, providing you with access to fresh and original ideas from senior level people in a wide range of specialties. You will benefit from seasoned advisors from a remarkable diversity of “core disciplines, including: marketing, finance, communications, human resources, research, and strategic planning.

How Much Do Market Research Companies Charge?

The costs of market research can be hard to definitively nail down for a number of key reasons. The biggest factors of price are the audiences that you’re hoping to research and the methods you plan to use. For example, if you wanted to conduct market research on high school students, it’s fairly inexpensive to entice them to participate in your survey or focus group. On the other hand, if you are a B2B company that wants to interview IT professionals working at Fortune 500 companies for market research, the price is going to dramatically increase.

For more specific costs of market research, an eight-person focus group will cost around $6,000, but often more if those individuals are part of a hard-to-reach segment. Alternatively, conducting phone surveys will cost between $5,000 and $15,000.

Things To Ask When Hiring A Market Research Company

As you shop around for market research companies, you may soon develop a short-list of desirable candidates. To truly know if they are a right fit for your business and research needs, you’ll need to reach out and ask them some specifics.

Here are some questions to consider asking a market researcher before you hire:

  • What is the firm’s specific expertise in the market research field?
  • Who will handle my research? What is their expertise?
  • Has the firm dealt with businesses similar to mine before?
  • Does the company have experience researching the same target audiences?
  • What research methods will be used in acquiring market insights?
  • How much will the market research cost?

What To Expect When Working With A Market Research Company

As you begin working with a market research firm, there are a few qualities that you should expect from this partnership.

Personable

You want to enjoy working with your market research firm. Their ability to provide excellent customer service, and answer any questions you have along the way, will help put you at ease.

Latest Technology

Market research is an ever-evolving industry. Top research firms stay on the cutting edge of the latest research technologies and methods.

Experience

Market researchers not only have a lot of experience working with different clients and companies, but they also have a lot of experience surveying and interviewing different types of audiences.

Qualitative And Quantitative Researchers

Ideally, your market research firm will have experience working in both fields of research. This will ensure that they can approach your project from all angles and deliver the best possible insights into your market.

Are There Different Types Of Market Research Services?

There are a lot of different strategies and research methods under the category of “market research.” Broadly, these market research services can be gathered into four groups, based on their intention.

Here are the top management consulting types:

Awareness: PR research, advertising research, awareness/attitudes/usage research

Retention: Customer satisfaction and loyalty research, customer experience and shopper insights

Targeting: Market segmentation, positioning/branding research, competitive analysis

Acquisition: Product optimization, pricing research, concept testing

You can also look at market research in terms of primary or secondary research. A market research firm will conduct primary research; this is intelligence gathering that is specific to your business and its products/brands/services. Secondary research is information gathered from an outside source on the industry itself.

What’s The Difference Between Qualitative And Quantitative Market Research?

Aside from the different types of research methods, market research can also be divided into two main schools: qualitative and quantitative.

Qualitative research uses focus groups, interviews and other similar tactics to discover insights into consumer attitudes and feelings. Quantitative research, on the other hand, involves statistical and objective measurements. This is largely number-driven data gathered through polls, surveys or by looking at existing market statistics.

The goal of market research is to use both of these schools together. Qualitative research leads to interesting insights and then quantitative research is used to justify those insights and test their potential impact.

Which Type Of Business Requires Consumer Research?

Every business can benefit from market research, especially considering that every company has direct and indirect competitors that are all vying for the attention of the same target audiences. Market research allows a business to better understand the needs of their audiences and how they can help solve them and attract more of that attention.

Best 'Market research' companies by state

  1. Best Market research companies in Alabama
  2. Best Market research companies in Alaska
  3. Best Market research companies in Arizona
  4. Best Market research companies in Arkansas
  5. Best Market research companies in California
  6. Best Market research companies in Colorado
  7. Best Market research companies in Connecticut
  8. Best Market research companies in Delaware
  9. Best Market research companies in Florida
  10. Best Market research companies in Georgia
  11. Best Market research companies in Hawaii
  12. Best Market research companies in Idaho
  13. Best Market research companies in Illinois
  14. Best Market research companies in Indiana
  15. Best Market research companies in Iowa
  16. Best Market research companies in Kansas
  17. Best Market research companies in Kentucky
  18. Best Market research companies in Louisiana
  19. Best Market research companies in Maine
  20. Best Market research companies in Maryland
  21. Best Market research companies in Massachusetts
  22. Best Market research companies in Michigan
  23. Best Market research companies in Minnesota
  24. Best Market research companies in Mississippi
  25. Best Market research companies in Missouri
  26. Best Market research companies in Montana
  27. Best Market research companies in Nebraska
  28. Best Market research companies in Nevada
  29. Best Market research companies in New Hampshire
  30. Best Market research companies in New Jersey
  31. Best Market research companies in New Mexico
  32. Best Market research companies in New York
  33. Best Market research companies in North Carolina
  34. Best Market research companies in North Dakota
  35. Best Market research companies in Ohio
  36. Best Market research companies in Oklahoma
  37. Best Market research companies in Oregon
  38. Best Market research companies in Pennsylvania
  39. Best Market research companies in Rhode Island
  40. Best Market research companies in South Carolina
  41. Best Market research companies in South Dakota
  42. Best Market research companies in Tennessee
  43. Best Market research companies in Texas
  44. Best Market research companies in Utah
  45. Best Market research companies in Vermont
  46. Best Market research companies in Virginia
  47. Best Market research companies in Washington
  48. Best Market research companies in West Virginia
  49. Best Market research companies in Wisconsin
  50. Best Market research companies in Wyoming