How Koble Works

By setting up your products and market preferences upon signup you are automatically joining a community with matching interests. Everytime new users with similar preferences join the Koble platform your community of qualified businesses grows with them.

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Users and company with different interests won't be visible to each other. You can however find them through search and can decide to follow them. Also shall you wish to unfollow a member company in your community you can do so.

Similarly to setting up a profile on a dating site, you do not need to be connected with anyone in your community for them to pay attention to your profile. But you do need to be active to start conversations.

Here is how you get conversations started

1. Post content

Buyers generally use their feed to request information. Suppliers however share content to promote their products and services. Posting content is similar to advertising on Facebook without complex targeting to find your audience - by design upon signing up to Koble you are joining your audience that we call community.

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By default anything you post on your Koble feed reaches all users with matching preferences in your community, similarly to interests groups you joined. To reach a narrower and more controlled audience, Koble offers targeting capabilities. With it you can decide to share content to a specific account only or specific relationship types.

2. Monitor your notifications

When users read, like, share or comment on your content or visit your profile, you will get notified. Hyperlinks to which post attracted your audience's attention make for an easy conversation starter. From there you can decide to start a chat, pass the lead to colleagues or check out your analytics to prioritize where to start.

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By default Koble only turns on a few email and push notifications. You can choose to be notified on more events and at a different frequency of your choice. Also you can opt for email, browser and mobile.

3. Start conversations

Except for direct messages and comments, most chats started from notifications are anonymous only labeled with the user's verified company name. When you start a chat your objective is to convince the party you chat with to reveal its identity and establish a connection. As contacts you now benefit from unlimited access to your newly established connections.

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If you need to involve more people in your discussions to convince users you talk to, Koble allows you to add contacts to the conversation. Contacts not yet on Koble can also simply be added by entering their email address. We will notify them so they can join.