So, you’ve created your Marketing content and now you want to post it to grab the attention of your target market. How do you proceed? Here’s some tips and ideas on how to get the most out of what you post:
As with any content that is posted online, a strong title really grabs the attention of your target audience. Think about your target audience. A good marketer has a good understanding of their them. You need to find the language that resonates with them, and know what they find valuable.
Use strong phrases (but don’t over-use them), as these stand out. Make the value stand out so the reader knows exactly what to expect from the content itself. Finally, focus on the “who’s” not the “why’s”.
You’ve no doubt heard the phrase “content is king”. Whilst true, we prefer “Quality over quantity. The amount of information people see every day is staggering. In order to resonate with your audience, create content that is interesting and relevant to them. By understanding your target audience and writing about what they find interesting is a sure-fire way of getting their attention. Don’t give them Spam if they want Chateau Briand.
Content created by you always works better, but if you have recent and relevant industry news then you can also share that with your audience. Being first to share relevant news will show your audience that you are following what’s happening vigorously and that you are ahead of your competitors when it comes to what is happening in your business area.
Remember though, that reposted content dates very quickly, so we’d recommend creating your own posts or content and sharing your industry knowledge. That way, you can show to your target audience that you are a true thought leader in your industry.
Choosing the correct channel is vital to reaching the correct audience. Look at things like the demographics of your target audience. It’s not very useful posting your content on Snapchat if you’re trying to reach a 50 year old CEO of a company, as it is very unlikely that they will be on that platform.
As an example, we know that most of our target audience are on Social Media channels such as Facebook, Twitter and LinkedIn. So, we post on those channels mainly. It’s also wise to look into the tone of voice used and create posts in a tone of voice that resonates with who you are trying to reach.
We are also aware of when our target audience is online, so we time our posts in order to reach the maximum amount of people possible.
We’ve blogged previously about engaging your audience and why you should use Content Marketing to stand out from the crowd, but we’ve never actually gone through what we think are the best types. Here’s what we’ve found:
Watching videos is one of the main activities that people take part in online, with as much as a third of all online activity being spent watching video
59% of senior executives said they’d prefer to watch a video instead of reading text if both are available on the same page shows that even higher-level key decision makers are trending towards that type of content.
It’s simple to link to your YouTube/Vimeo video, just copy & paste the link and the thumbnail will automatically appear. Remember to remove the URL and also to add a short explanation of the video.
Your brochures help capture the attention of your potential customers, especially for SMEs that are on a tight budget. They are both effective and more marketer-friendly than product advertisements in magazines and newspapers, given the fact that prime space on print media is costly.
Brochures or booklets also allow you to focus entirely on your business and your offerings, thereby getting the undivided attention of your potential customers. The key, however, is to make the content both interesting and informative, supporting it with appropriate images, and including a call to action where possible.
As well as sharing your knowledge in your specialized field, blog links give you a way to drive traffic to your site. This way, your inbound Marketing team can pass on the information to Sales and they can start building a relationship. It’s also easier to report the ROI from the traffic this way.
How better to encourage this than arranging meet-ups with interested potentials at any events you are planning to attend. Posting about your events on your own webpage and Social Media channels is easy and allows you to arrange personal one-to-one meetups at any events you are planning on attending.
We hope that this post has helped you in creating content that resonates with your audience. Remember, it’s all about what you post and where. There’s no point sharing your amazing content in areas where your audience are and likewise, it’s not helpful to post non-interesting content. Remember, quality is key.