Putting Your B2B Business on the ‘Digital Map’

B2C businesses around the world have utilized social networks to their advantage with great success over the last decade. Meanwhile, B2B companies have been much slower to adopt social and digital practices that yield similar results for their unique business structures. Even though B2B audiences may be slightly more niche, B2B companies need to be […]

Jackie
27/03/2019

B2C businesses around the world have utilized social networks to their advantage with great success over the last decade. Meanwhile, B2B companies have been much slower to adopt social and digital practices that yield similar results for their unique business structures.

Even though B2B audiences may be slightly more niche, B2B companies need to be focused on putting their business on the digital map. Driving awareness and customers in the physical world was often through billboards and handshakes, flyers and direct mailers, and maybe even a press release. Again the main difference being that these were physical connections. You were driving eyeballs in the real world — and hopefully, foot traffic to your storefront or calls to your phone.

That has fundamentally changed today. As driving awareness and customers have moved online — and now increasingly to mobile —  handshakes, billboards, and traditional media have been replaced by YouTube videos, social media posts, online reviews, and blogs.

However, with all these digital options, more isn’t always better when it comes to building a digital presence for your B2B company. Oversharing and social media overload can lead to a noise barrier that is tough to break through as a scaling B2B company. The key is to spend your time on platforms that will grow your reach, not overwhelm your audiences.

Fortunately, the recently updated Koble platform can serve all of your B2B needs in a mobile-first way with aggregated reviews, rich page information, anonymous chat, vast reach, searchability, and SEO-optimized pages, making it a must-have in your digital portfolio.

Vast Targeted Reach

Koble can uniquely support putting your company on the digital map by cutting through the noise and helping you connect with the businesses you’re looking to build relationships with. With more than 11 million business pages now publicly visible in the U.S. for those using the Koble mobile app, the targeted reach of the platform is astounding. You know that the community of thousands of SMB owners and employees on Koble are searching to form the right business relationships to take their businesses to new heights.

While Facebook’s scale may be measured in billions, B2B SMBs on the Facebook platform can find it growingly difficult to connect with other businesses. While one can tag other companies in posts and like other business pages ,you’re unable to send messages on the platform. Koble offers a chat feature which makes connecting with other businesses easy, helping you to foster better business relationships.

Koble as a pure B2B platform, works to help businesses connect with others to form and grow relationships. Other professional social networks like LinkedIn tend to serve more personal promotion, versus business-focused growth. Koble’s differentiated approach has led message response rates to be twice as high as the response rates on LinkedIn, and the platform’s message click-through rate on interactions are more than five times the average seen on the world’s current largest professional network.

Aggregated Reviews

One of the most helpful features in Koble 2.0 is the listing of aggregated reviews for each business page. Reviews are an essential part of the consumer buying process, and businesses are now using a similar approach to find the right business service or product.

Koble’s host of SMB owners and employees bring their wisdom to the table to make crowdsourced comparisons of B2B services and products, making it easy for other companies to search and find the right businesses to work with.

While Google My Business and Facebook allow for reviews on pages, these platforms don’t support B2B reviews, which can make it difficult for businesses to draw conclusions and make a decision of whether to do business with the company or not. Twitter and LinkedIn don’t allow for any company reviews on the profiles and pages.

The Business Information You Need in Searchable, SEO-Optimized Pages

Now that Koble Pages are publicly visible, search engines can index Koble Pages, providing a massive new search optimization boost to small businesses — nearly half of which don’t have a website. Koble Pages can be set up or claimed with the swipe of a thumb, and are filled with information that can be discovered quickly and absorbed instantaneously.

More than 75% of people searching for businesses are looking for local results, which often applies to companies searching for other companies to do business with as well. This shows the importance of having SEO-optimized content so it’ll appear in the top of local search results.

Koble takes this to the next level by not having gated content, allowing people from all over the world to discover your business online. Information you share on your Koble profile will help spark conversations as it gives both parties a better understanding of company capabilities and operations.

Choose Koble

Koble is the only platform to date that enables businesses to have manageable company listings with detailed information, a listing of key contacts, the ability to chat directly on the platform and allow you to leave reviews for other businesses.

With the vast number of online and mobile platforms out there today, choose the platform that offers you the best of all of the different sites. Having a digital presence is necessary to thrive in today’s society to achieve your business goals and get your business’ name out to the public.

Having your company online allows you to reach a wider audience, make your company more accessible, and provide correct information to your customers. Download the Koble mobile application for free today on the iTunes App Store or the Google Play Store.