Koble Blog

Is Searching Online the Best Means of Sourcing Suppliers?

 

 

According to a survey of over 500 Procurement professionals [1], one of the biggest supplier-related issues that Procurement professionals face is actually finding new innovative suppliers.

When sourcing, you have many options: You could go to a major player such as Accenture who will do all the hard work for you, but then this may not be financially feasible for companies who don’t have the budget. You could also sign up for an E-sourcing solution, accessing a list of suppliers that have to pay to be there. You also have to train your employees to use this Software.

Or you can go it alone and jump into the world of online search.

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To Reel in More Customers, Is a Bigger Net Necessary?

 

Using the right net in your marketing can help you cash the fish you want.

You’re casting a big net, but are your real targets slipping through?

According to World Bank numbers, there are 42 million¹ registered companies globally. However, less than 2,000² publicly listed companies have a revenue of $2 billion and over. This concentration of wealth offers these giants considerable power. Their sheer size and bargaining strengths can determine competition and expected outcome. For the rest of us, battling against these behemoths is daunting and often demoralizing, especially for SME’s.Read More…

How to Increase Employee Engagement on Social Media

Although they’re often overlooked, your employees are a huge marketing asset for your brand. By reinforcing your company’s messages on their social media profiles, they can exponentially expand your brand’s reach and influence.

In order to have an impact, companies should create an environment that encourages and inspires sharing. Here are a few tips to get started:

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supplier-relationship-management

6 Benefits of Supplier Relationship Management

Finding the right supplier for your business isn’t just about managing your spend and finding the best deal. With increasingly complicated supply chains and a wide variety of suppliers, B2B companies need to take a controlled, systematic approach to souring if they want to be successful.

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sales-marketing-collaboration

10 Ways to Improve Sales and Marketing Collaboration

B2B sales and marketing teams often get a bad rap for being rivals instead of teammates. Although they’re ultimately working towards the same goal—growing your business—the two departments often focus on different tasks and metrics, use different tools and have a hard time seeing the value in what the other department is doing.

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livechat

10 Reasons You Need Live Chat for B2B Lead Generation

Live chat software allows vendors and B2B buyers to directly communicate with each other in real time.

Instead of sending an email to an unattended info@companyname.com or calling and waiting in a long cue, potential buyers can use live chat to speak directly with vendors. This real time communication is powerful—not only for the overall customer experience, but also for generating leads and even closing deals. In fact according to emarketer.com survey, 62% of internet shoppers admit that they would finish an online purchase if live customer support was available and 38% said they have made a purchase due to a chat session itself.

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social-selling-koble

What is Social Selling and Why Should You Care?

Let’s face it, it’s not practical to make 6,264 cold calls to close four deals.

Today’s B2B buyers are extremely connected, informed and socially empowered. To sell to them, you need to be personable, responsive and socially aware. You need to take advantage of social selling.

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4 Reasons Lead Generation Forms Are Dead

Let’s face it, no one likes filling out a long form to get to unlock a piece of content. When buyers  are in the middle of researching a product or service, they don’t want to stop what they’re doing to give away their personal information, especially if they know what this will likely mean (continuous phone calls interrupting their day and constant emails filling up their inbox).

The B2B audience is conditioned to complete forms to gain access to eBooks, webinars, white papers, etc. But there is a better way.

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awkward-business-introduction-koble

How to Make a Business Introduction

Networking is a powerful tool for business. It can expand your knowledge, connect you with new customers, create partnerships and raise your profile. But while it’s certainly an indispensable method for boosting your business, networking also has its awkward moments.

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dirty-crm-data

7 Ways to Clean Up Your Dirty CRM Data

A salesperson calls a lead only to hear “He doesn’t work here anymore,” “You have the wrong number,” or “The number you’ve reached is no longer in service.” A marketer pulls a list from the CRM, only to have their emails bounce and performance rates plunge due to undeliverable emails addresses.

Sound familiar?

You’re dealing with dirty data.

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LinkedIn + Microsoft

Today’s acquisition of LinkedIn by Microsoft marks a historical turn for the future of professional networking. The underpinning synergies of the deal suggest the inevitable merger of enterprise cloud software and business networking.Read More…

3 Tips for Marketing Success on Koble

Koble is the only platform that lets you compete for more business, easily, transparently and without incurring huge costs. Through posting content, and letting the software do all the work to find the right, interested parties for your content, you will be in position to grow your presence as far as you see fit.Read More…

Challenging the Traditional Marketing Space – A New Ocean for Suppliers to Swim in

The World Trade Organization in its latst report on International Trade Statistics 2015, tells us that in 2013, B2B global e-commerce was valued at about US$ 15 trillion and B2C e-commerce at more than US$ 1 trillion, with these figures forecast to rise steadily.Read More…

Stephen Fry Leaves Twitter – What Are the Business Implications?

The Twitter world has been on fire in the last couple of weeks with news of Stephen Fry suspending his account. Fry, the British author, actor, national treasure, TV personality and all round cleverest guy in the country, was upset after people criticised his comment when presenting the Bafta Awards – he was apparently rude to the winner of the best costume design, but it turned out she was an old friend and his remarks were simply humorous banter between friends.Read More…

Procurement in Difficult Times – Don’t Use Your Hammer, Use Your Brain!

The new year has started with very dramatic movements on the world’s stock markets.  Concerns about an economic slowdown in China, and what looked like a “bubble” in share prices in that country, have driven the Shanghai market down by over 20% in 2016 already.Read More…

The Enterprise Fabric

The first known use of the noun “company” dates back to the 13th century according to Merriam Webster. It’s origin can be traced back to the word “companion” and a company often refers to an association of people.Read More…

The Salesperson’s Lot – If Only There Were Another Way

So you are sick and tired of sending out thousands of flyers, making unwanted and ill-received phone calls, listening to the sigh as you hear “I’ll talk to my boss and get back to you,”Read More…

Procurement Doesn’t Have To Be Disadvantaged When It Comes to Supplier Knowledge!

Why do procurement people always feel like they are on the back foot when it comes to the world of suppliers? Is that why they stick to the same ones year in, year out? Read More…

Don’t Get Stuck – the Dangers of Incumbent Bias

“Let’s just stick to what we know”.

In many ways, that is one of the most dispiriting sentences in the English language. Let’s go back to that same resort we’ve holidayed in for the last 20 years, the restaurant or pub we use every last Saturday of the month, the same old TV programmes.

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The Problems With “Search” for Procurement Professionals

Let’s imagine I’m the procurement manager at a mid-sized UK firm. We have a couple of factories, a warehouse and two offices around Birmingham. We’re not huge, so the procurement function is just me and one assistant. Read More…

Making a Better Match

Online matchmaking works incredibly well: more than a third of all marriages are now between couples who met on a dating site. Yet in B2B sales, buyers and vendors are having a harder and harder time getting together – online or off.

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