What Type of Content Works Best?


We’ve posted recently about how to engage your audience and why you should use Content Marketing to stand out from the crowd, but we’ve never actually gone through what we think are the best types of Content Marketing that Marketers can use. So to change that, here’s what we find the most effective:



Watching videos is one of the main activities that people take part in online, with as much as a third of all online activity being spent watching video. But what about B2B video? How does that fare?

According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic, so there’s no doubt that it plays a large part for Marketers. But add to this the fact that 59% of senior executives said they’d prefer to watch a video instead of reading text if both are available on the same page, shows that even higher-level key decision makers are trending towards that type of content.

From a Marketing side; 51.9% of marketing professionals worldwide named video as the type of content with the best ROI, so we think this is one marketing channel you should look at if you’re not already.


PDF Brochures/Other Documentation

Brochures help capture the attention of your potential customers, especially for SMEs that are on a tight budget. They are both effective and more marketer-friendly than product advertisements in the trade press, given the fact that prime space on print media is costly.

Brochures or booklets, allow you to focus entirely on your business and your offerings, thereby getting the undivided attention of your potential customers who browse through them. The key, however, is to make the content both interesting and informative, supporting it with appropriate images, and including a call to action.

Effective marketing campaigns are all about customer interactions and the ease of use of the .pdf format allows for more easier sharing of your brochures and documentation via email or links from your other means of communication.


Blog Posts

As well as sharing your knowledge in your specialized field, they give you a way to drive traffic to your site from your social media channels. You can even leverage older posts to bring in new visitors with virtually no extra work. Blog posts also make it easier to stay in touch with your readers via email as you can link to the post in your communication. By using CTA forms encouraging comments and other actions regarding the post you can also use the readers’ submitted data to build your prospect lists.

With the right plan, you can use blog posts to accomplish basically whatever you want.



We’ve written about creating networks before and how Professional ties between B2B customers can also be very strong, creating something that extends beyond the company that includes the entire industry.

Successful B2B professionals are connected, and these connections include their own customers. Chances are your customers are also connected in some way. Word of mouth marketing is a very strong tool to use and happy customers are very likely to talk about what you offer.

How better to encourage this than arranging meet-ups at ny events you are planning to attend. Attending business events, hosting webinars and creating and sharing interesting content enables you to create a name for yourself as a thought leader in your industry.


We strongly believe that by using the above methods aligned with your interesting content, you can build your business. It’s also not a coincidence that these are also the types of content that you can share on Koble, ensuring that buyers who are sourcing new suppliers in your business area will see what you create and post.

Post by: Koble